To be on Google’s first page, here are a few tips to follow…
You are unable to develop your activity on the web, you are not on the first page… Would you like to benefit from the services of a Web developper to remedy this? We recommend that you hire an SEO expert instead, a guarantee of security if your goal is to increase your visibility over time and target Google first page. The Web developper is not devoid of skills, far from it! He will base his work on the three pillars of SEO which are technical optimization, content writing and optimization, and acquiring backlinks. However, he doesn’t master them like an SEO expert.
Why am I not on Google First Page ?
The SEO expert is familiar with Google’s SEO guide and will perform a precise technical analysis of your site. He will consult the data on Google Webmaster Tools to identify technical or editorial problems that may prevent your content from being indexed, thus depriving you of first page. And he will take time to determine the optimizations to put in place on your site. In particular, certain measures make it possible to speed up the loading time of your pages and give you the opportunity to gain positions in the search results. By paying close attention to the pages indexed in Google, an SEO expert is able to identify content that is not intended to be there and can remedy it by requesting that it be removed from the SERPs.
Writing new relevant content
Companies that are supported by SEO agencies are not in a position to know if these professionals are doing everything to improve their visibility. Web companies focus only on modifying the titles, H1 tags and URLs of their clients to gain positions on certain queries. They don’t deploy any effective long-term strategy. Without going so far as to call it a scam, your chances of hitting the first page on Google are slim.
An SEO expert does it in a radically different way. On the one hand, he will soak up the business sector of the site he supports and determine the subjects likely to attract a certain audience. On the other hand, this web marketing professional assesses the competition and identifies key phrases on which it is possible to gain positions. Of course, this is not about increasing audiences in an unproductive way. It is necessary to take into account the requests which “transform” in the case of an online store and those which enrich the e-mail database for companies encouraging Internet users to subscribe to a newsletter or to fill out a form (lead).
The time-consuming work of netlinking
Netlinking is an unparalleled revealing of how an SEO specialist works. The conventional SEO will only seek to acquire links by taking advantage of general directories of which he is aware. In addition, he will not seek to diversify the link profile of his clients and may endanger their visibility over time by doing so. Of course, this already translates into hours and hours of research, but it takes a lot more to earn a site positions in a competitive industry. In particular, we are thinking about writing quality listings on very specialized directories and acquiring backlinks without optimized anchors, a time-consuming job that allows you to establish a natural link profile.
Humility: the watchword of the SEO expert
One aspect can help you immediately distinguish the Web developper from the SEO expert. The first prides itself on having certainties, the second has only convictions and remains more cautious. Yet it is this state of mind that is most suited to web marketing and search engines. Indeed, changes in algorithms and changes in Google’s “guidelines” are frequent. The truth of one day is not necessarily the truth of the next day, which is why true SEO specialists always question their actions and show great humility. At VerticalSystem.net, we did some testing on our own, to empirically identify what really works for SEO. Some have not turned out to be conclusive, but this is how we move forward and can really dispel our doubts about all the misconceptions related to organic SEO. For all these reasons, developing and implementing an SEO strategy is quite expensive. But SEO is still the most economical and profitable acquisition channel on the web in 2018.
Now, I wish you to be able to reach, thanks to SEO, this coveted Google first page…
© Cédric Lassegues, SEO expert